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1963 Pontiac Grand Prix Commercial with actor Cesar Romero 1963 Pontiac Grand Prix was introduced in 1962 as a full-size performance coupe, the Grand Prix was the most expensive coupe Pontiac offered until the 1970s when the Bonneville Brougham and the Firebird Trans Am became more exclusive. Grand Prix is French for "grand prize." | Cars & Motorbikes Stars of the Golden era