Walmart Expands Ad Tech Ecosystem With Vibe.co Acquisition to Power Retail Media
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YouTubeSeeking Alpha
Walmart Expands Ad Tech Ecosystem With Vibe.co Acquisition to Power Retail Media
Analyzing the latest structural shifts within consumer data systems and digital ad platforms? Walmart Inc. (NYSE: WMT) is aggressively building out its retail media segment by acquiring connected television (CTV) advertising platform Vibe.co. The strategic integration introduces an agile layer of self-service ad toolsets directly into the brand ...
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