Most business owners don’t track one of their most important KPIs: Set rate and issue rate. Let’s break it down: If 100 leads come in and you only set 40 appointments, that’s a 40% set rate. If you actually meet with those 40, that’s a 40% issue rate. But here’s the kicker — not all lead sources are equal. Referrals or Google PPC? You might issue 90% of those. Angi or low-quality lead sites? You’ll be lucky to issue 20–30%. If you're not tracking your set and issue rates by source, you’re flying

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