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Here’s a cautionary IP tale that every founder, brand and in-house lawyer should know: the sale of Rolls-Royce Motors. In 1998, Volkswagen Group paid about $700 million to acquire the Rolls-Royce business from Vickers, outbidding competitor BMW. They got the factory, the designs, and the iconic Spirit of Ecstasy hood ornament. What they didn’t get was the name. The “Rolls-Royce” trademark was actually owned by Rolls-Royce plc and licensed to the car company. That license didn’t transfer with the
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