Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to "HBO Max," a ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max. In a presentation to advertisers in New York, the company described the shift, happening this summer, as meeting consumer needs. WBD president and CEO of streaming JB Perrette said ...

Warner Bros. Discovery is restoring the "HBO Max" name for its streaming service, just two years after rebranding as "Max." ...

Warner Bros Discovery, the divisive parent company of HBO -- for example, recently deciding to re-name its streaming service HBO Max -- has announced the ...

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...