Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...

The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

The HBO Max re-rebranding is officially underway. After revealing back in May that it would change the name of its Max streaming service back to HBO Max sometime this summer, Warner Bros. Discovery ...

As announced by Warner Bros Discovery earlier, their streaming service, Max, will be reverting back to its original title HBO ...

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform ...

Said one top executive: "It’s a deal that never had a shot and shouldn’t have been done. But they’ve also done a terrible job.” ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.