Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

HBO launched HBO Family in 1996, an extension of the streamer with kid- and family-friendly content. With the termination of ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

Warner Bros. Discovery’s new Harry Potter series for HBO and HBO Max will premiere in 2027, the company announced. Production ...

As announced by Warner Bros Discovery earlier, their streaming service, Max, will be reverting back to its original title HBO ...

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.