Max is officially becoming HBO Max again this summer. Here’s why Warner Bros. Discovery reversed its decision.

Warner Bros. Discovery announced that Max will be reverting to HBO Max. The decision to change was influenced by changing ...

Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the ...

As it announced plans to rename its streaming service back to HBO Max, Warner Bros. Discovery also confirmed that five of ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.