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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

the rebranding (debranding?) of the rebrand is likely the latest sign of a potential division of WBD assets.

· 1h · on MSN

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

PCMag on MSN · 52m

Stupid or Strategic? Warner Bros. to Rebrand Max as HBO Max Again

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

· 2h

· 32m

Max streaming service is reviving the HBO name — the one it discarded two years ago

· 1h

HBO Max is coming back: Streaming platform rebranding again after 2 years

2hon MSN

Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials

1hon MSN

Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream. WBD USH is offering advertisers new ways to reach Hispanic audiences in the U.

2hon MSN

‘Renovating the Bachelor Mansion’ and ‘Dancing With the Sharks’ Lead Warners Bros. Discovery’s Unscripted Slate

An HGTV show centered on renovating the iconic "Bachelor" mansion and a Shark Week special "Dancing With the Sharks" are coming soon

2hon MSN

‘Dancing With Sharks' and ‘Renovating the Bachelor Mansion' Among First Orders as Channing Dungey Shares Plans for Warner Bros. Discovery's U.S. Networks

Channing Dungey is five months into her new dual job as chairman and CEO of both the Warner Bros, TV Group and US Networks, having taken over most of the company's basic cable portfolio in January. Now,

2hon MSN

Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

3hon MSN

Warner Bros. Discovery's Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say

Warner Bros. Discovery's new co-ad sales presidents Ryan Gould and Robert Voltaggio said they're feeling "optimistic and bullish" despite the current economic uncertainty looming over the advertising market heading into Wednesday's upfront presentation and more specific questions regarding the future configuration of the studio.

1don MSN

Former Warner Bros. Discovery Exec Cristina D. Sarnoff Launches TV Banner (Exclusive)

Sarnoff Media Company, with an eye to multicultural storytelling, will kick off with ‘Couples Retreat’ star Carlos Ponce leading a Latino reimagining of the ‘National Lampoon’ comedy brand being shopped in Cannes.