EXCLUSIVE: Ex- Warner Bros. Discovery (WBD) docs SVP Howard Swartz is heading to the UK to lead Pioneer Productions.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

We’re not quite there yet, but it sure feels imminent.

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Warner Bros. Discovery's forward prospects have reached a crossroads for investors. Click here to read an analysis of WBD ...