even more ad revenue from users. On Reddit, one user on the r/youtube subreddit showed a screenshot of a 58-minute unskippable ad, which then prompted commenters to share their own experiences of ...

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Of course, other forms of unskippable ads on YouTube aren’t going anywhere. On the contrary, Google is simply getting more creative and experimental about how it chooses to implement them.

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

YouTube has finally confirmed its cheaper version of Premium is coming to the US, but subscribers will still get some ads.

However, YouTube is now changing things with a series of updates to greatly improve the user experience. According to YouTube, starting on May 12, the quality of mid-roll ads will be enhanced by ...

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Ads on YouTube have become prominent, with some users complaining of longer, unskippable ads becoming more common, and the only legitimate way of avoiding them being to sign up for YouTube Premium.

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In recent months, users have complained that ads have become more common on YouTube, with some reporting minutes-long unskippable ads. Moreover, YouTube has also clamped down on ad-blockers ...