American Eagle (AE) is elevating its creative with a new campaign a starring “Euphoria” actress Sydney Sweeney and a presence ...

Sydney Sweeney's new LANEIGE x Baskin-Robbins Rainbow Sherbet Lip Sleeping Mask is the ultimate mashup of skincare and ...

The actress and in-demand brand partner helped design the “Sydney Jean,” with 100 percent of net proceeds donated to Crisis ...

In a twist that feels straight out of a Hollywood plotline, men’s grooming brand Dr Squatch — known best for its cheeky ...

No one asked for Sydney Sweeney to bottle her bathwater. And yet, here we are! In an unexpected but entirely internet-breaking team-up, Sweeney joined forces with Dr. Squatch to launch Sydney’s ...

An attorney for the 37-year-old English singer and actor FKA Twigs, whose legal name is Tahliah Barnett, filed a request in ...

Sydney Sweeney has partnered with Dr. Squatch to create a soap made from her bathwater. The soap is titled Sydney's Bathwater Bliss, and is limited to 5,000 bars.

Sydney Sweeney is 'launching a lingerie line very soon' with the help of an investment from Jeff Bezos, a source tells Us ...

Dr. Squatch announced this week they are partnering with Sydney Sweeney to make a soap made with drops of Sweeney’s bathwater. The soap is set for a launch in early June and 100 winners of the ...

Called “Sydney’s Bathwater Bliss,” the bricc (what Dr. Squatch calls its soap bars) is a “very real, very limited-edition soap made with my actual bathwater,” Sweeney wrote. Related Stories ...

"There's no playbook for turning Sydney Sweeney's actual bathwater into a bar of soap, but that's exactly why we did it," said John Ludeke, Dr. Squatch's SVP of global marketing.