Sydney Sweeney probably expected to sell denim when she signed on to promote American Eagle Outfitters Inc., not ignite a culture war. But her “great jeans” campaign is more than a viral moment. It’s a masterclass in how contracts,

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" before replacing "jeans" with "genes."

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month