The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and ...

Despite being one of the industry’s most prolific LinkedIn profiles, Andrew Tindall lays out how the ads we celebrate in said ...

‘Vibe coding’ is the latest buzzword for asking AI to build your website or app while you sit back and “trust the process.” ...

The VP of product and marketing for Samsung’s Mobile Experience division in the UK & Ireland is no stranger to eye-catching ...

An immersive strategy changes how we creatively and commercially approach the future of luxury and marketing. But none of ...

What’s bleach got to do with Sherlock Holmes and Shakespeare? Turns out, it’s part of a bold brand move to reinvent heritage ...

With AI changing how customers interact with brands, Dan Bowers of TMW (part of Accenture Song) explains why it’s time to ...

The Advertising Standards Authority (ASA) has recently banned two major UK brands from casting “unhealthily thin” models in promotional material. Kirsty Hathaway, ECD, JOAN London, wonders if body ...

The algorithmic age of pay-per-click (PPC) has arrived, paving endless new roads for search and paid media to follow, and turning PPC experts into soothsayers as they attempt to divine the next ...

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

With AI changing how customers interact with brands, Dan Bowers of TMW (part of Accenture Song) explains why it’s time to crank up the EQ.

In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.