This comes as no surprise to most, because when Google launched Bard (the name Google used for Gemini early on), Google said it would bring Bard features to the Google Assistant. Then in early 2024, ...

Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.

From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and ...

Why we care. The creator economy continues to mature, but administrative friction has been a persistent obstacle in scaling partnerships between brands and content creators. YouTube’s new linking ...

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Traditional algorithm updates remain a reality, but our approach to handling them must evolve beyond reactive tactics. The ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...