Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Incrementality is replacing mass reach Stefanie Briec, Director, Head of Demand Sales UK & INTL at AudienceXpress: Speaking to marketers across Europe, we see their key objectives have remained ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers: Summer sales: Competition among the major ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Image via Shutterstock Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the ...

About this course This course covers the fundamentals of email, from planning to execution and measurement. Includes insight on design, targeting and using email in the marketing mix. Learning ...

Avanade wanted to raise brand awareness in a competitive market. Working with agency Hear Near Next, the company created a global, multi-channel content and advertising campaign based around human ...

Key takeaways Despite the crises which have characterised the last few years, the vast majority (76%) of marketers are optimistic about the future of the industry. Three quarters (75%) of marketers ...