MMS’ Mathieu Yarak comments on what’s driving real performance in the region; it's not about delivering impressions; but ...

The UAE-based Active and Singapore-based Progressive Communications team up to offer integrated communications across MENA ...

Julie Hanse joins MassiveMusic as Director of Partnerships for the Middle East and North Africa (MENA) effective immediately.

Khaleej Times partners with VeraViews for its digital advertising operations through video player integration, ad fraud ...

Socialize / We Are Social's Akanksha Goel explains how a content creator has become a custodian of identity, and help brands ...

Seven Media will represent Skyscanner, Emirates Foundation, Qasr Al Hosn, Yas Asset Management and Abu Dhabi Awards.

GoWit partners with Mumzworld to support with targeted retail media solutions as MENA digital ad spend continues to grow.

Authenticity is non-negotiable; consumers can easily identify a lack of credibility. Brands should be genuine and transparent ...

First signed in 2021, the renewed agreement builds on the longstanding collaboration between beIN and Sony Pictures ...

While the more obvious Luxury experiences come in the form of extravagance in the UAE, there are some that aren’t so ...

TBWARAAD's remit with INFINITI Middle East will cover brand strategy, creative development, digital, social media and content ...

DSI and Merkle will work alongside industry specialists to reimagine Al-Ittihad Club's CRM, website, mobile app and data ...