Anthony Hopkins posted the video after social media users compared the product to the mask his character wears in the thriller.

Anthony Hopkins channeled his iconic Hannibal Lecter character to make a hilarious endorsement of Kim Kardashian’s new Seamless Sculpt Face Wrap from her Skims shapewear line. In an Instagram video posted on Thursday, Hopkins, 87, can be seen wearing the face wrap from Kardashian’s brand on his chin, neck and ears.

After Kardashian’s shapewear and clothing company, Skims, released new face shapewear in beige and brown, social media users started comparing it to the mask Hopkins once wore as the cannibalistic serial killer Hannibal Lecter in “The Silence of the Lambs.”