Unfortunately for McFarland, his plan to monetize the Fyre Festival name is barely going to put a dent in what he owes. The auction, which ended Tuesday morning, received 175 bids and ultimately sold for $245,

Billy McFarland, the fraudster who brought you Fyre Festival, has sold the rights to the brand on eBay for $245,300. We do not yet know who the buyer is or what they plan to do with such cursed IP.

Fyre Festival has sold the rights to the troubled brand, including its IP, brand trademarks, and social media assets, on eBay Tuesday for a paltry $245,300