In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its Energizer Max Batteries outlast Duracell Power Boost Batteries by 10%. Duracell alleges the sole basis for Energizer’s ...

Duracell has filed a lawsuit against Energizer. The battery companies are battling over Energizer’s claims that its MAX ...

Duracell alleged that the sole basis for Energizer’s 10% claim is a comparison of the two brands’ AA batteries under one ...

Energizer trades at a steep discount (6.6x forward P/E vs. 19.9x peer average), but this reflects slow revenue growth. Read ...

Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13 ...

America’s top battery brands are locked in a power struggle over battery life claims.Video below: Patagonia sues Maine retailer over counterfeit jacketsDuracell has filed a lawsuit against ...

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose ...