The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

When everything’s a copilot, is anything a copilot? You’ve no doubt heard of Microsoft’s Copilot. But can you define exactly what it is?

The Better Business Bureau's National Advertising Division has published a report that feels like the latest chapter in Microsoft's history of being particularly terrible at naming its products.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse o ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.