Astronomer has hired Gwyneth Paltrow as a "temporary spokesperson" following the social media firestorm that involved two now-former company executives and a Coldplay concert “kiss cam" last week.Paltrow appeared in a television-style spot on Astronomer's social media on Friday making a pitch for the company's everyday strengths.

In a surprising turn of events, Gwyneth Paltrow has become a “temporary spokesperson” for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company’s former CEO and chief people officer.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.