I've just sat through Apple's WWDC 2025 keynote, and despite all of Apple's fanfare about its new "Liquid Glass" design language, there was very little that got my blood pumping. In fact, it felt like one of the most underwhelming Apple keynotes I've sat through in my 14 years as a tech journalist,

Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its emphasis on Apple Intelligence and concentrated on updates to its operating systems, services, and software, introducing a new aesthetic it calls “ Liquid Glass ” along with a new naming convention.