AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

We’re now deep into the AI era, where its use is expanding into all sorts of aspects of life. It’s not just about talking to ...

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take on what the move will mean for prices and consumer trust in Delta ...

Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

Delta Airlines is letting AI take the controls — for pricing, that is. America's second-largest US airline by daily flights ...

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

Delta is ramping up its AI-driven pricing strategy. According to Fortune magazine, the Atlanta-based airline aims to boost ...

Delta Air Lines has revealed that it wants 20pc flights to be priced using AI by the end of the year, up from 3pc presently.