Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

YouTube Shorts has reached a pivotal milestone—it’s revenue per watch-hour now matches that of regular long-form YouTube videos in the United States and other countries. YouTube CEO Neal Mohan shared ...

YouTube says that Shorts are now driving revenue for more than 25% of creators participating in the YouTube Partner Program. YouTube explains: It’s still early, but we’re starting to see ...

After years of providing subpar revenue, YouTube CEO Neal Mohan revealed that YouTube Shorts now pay out creators the ...

The company announced that it will share ad revenue with creators on its TikTok rival, YouTube Shorts. The changes, which go into effect "early next year," could help YouTube draw creators away ...

The video giant will pool together the revenue from all Shorts ads and dole out that money to creators based on their share of total Shorts views. By J. Clara Chan Digital Media Writer YouTube ...

YouTube Shorts creators can now join YouTube's Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. YouTube's Partner Program ...

YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...

YouTube is changing the ... gaining better insights into content reach and impression data. This may influence how brands approach Shorts as part of their marketing strategies going forward.

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple countries, ...