Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.

The feature aims to boost visual discovery—users will soon be able to tap on landmarks or objects within a Short to identify ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

YouTube unveiled new AI-powered tools to better connect creators to possible brand partners at its 2025 Newfronts.

The video platform featured many of its most high-profile creators on stage, including MrBeast, Sean Evans and iShowSpeed.

YouTube is upgrading its existing shoppable CTV ads with an interactive product feed supported by the Google Merchant Center, angling to tie premium video closer to transactions. In addition, the ...

Engage viewers quickly; the initial few seconds are crucial. Start with a hook that captivates attention, whether it’s an intriguing question or an eye-catching visual. Research indicates that most ...