YouTube’s stunning growth is not just about paying for the music industry. In the first quarter of 2021, the company could attract paid subscriptions more than any other quarter in its history.

A report from Midia Research shows big gains for streaming music in 2021, with much of that in China. YouTube Music had serious U.S. growth.

Pichai says “YouTube TV, NFL Sunday Ticket, and YouTube Music are driving subscription growth” for the company, but did not offer further details on the breakdown of those individual services.

In an update today, YouTube revealed that it paid $4 billion to the music industry over the last 12 months, while Premium and Music Premium subscriptions saw notable growth at the start of this year.

Youtube Music and Premium added 30 million subscribers this year, bringing its total to 80 million. Around the same time last year, both services had 50 million subscribers.

Global Music Report Shows Biggest Annual Growth in 20 Years — But YouTube Remains a Huge Threat Industry posts nearly 6 percent growth, due largely to streaming; Drake is named No. 1 global artist ...

Last week, T. Jay Fowler, YouTube’s director of music product management, said that Google Play Music users’ music “collection, playlists, and preferences” will be preserved in any ...

YouTube has always emphasized the visual experience—globally, music fans watched over 1.4 billion hours of music videos monthly on TVs alone in the six months leading up to January 2025.