Dana White is finally stepping into the boxing world. After years of teasing a move into boxing promoting, the UFC CEO announced last week that TKO Group, the UFC's parent company, will start a boxing

The company that houses WWE and UFC is set to step in the ring with a new boxing promotion as part of a business deal with Saudi Arabia

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.

In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad decision away from tapping out. Then came Dana White, a fiery, fast-talking promoter with a relentless vision and zero patience for failure.

The creator and boss of the UFC wants to transform professional boxing in its forms and substance. The biggest challenge posed by Dana White and his company TKO Holdings entering the world of boxing is to knock down the structures on which modern boxing has been built over the decades,