As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

It’s not just Instagram shouting about its new features and tools for creators. Snap had some new things to share this week for Snapchat.

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

Shopify talked with three founders to break down the anatomy of a successful brand collaboration, plus the benefits of ...

Social media has had a large impact on the fitness industry over the last decade. It has changed the way humans find fitness communities and participate in races all over ...

Apps, social media and wellness influencers are changing the way people eat and shop — even if it comes with a higher price ...

YouTube is often coming in as the most commonly watched service on televisions. I asked some of the platform's top creators ...

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales occurring online by 2027, ...

The Smile.io BlogTim Peckover We took a look at three of Lululemon’s lifestyle marketing tactics that helped create their strong position. Discover the keys to their success and how you can use them ...