Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

I would like to know more about concept selling. I have an idea that I have turned into a small business but feel that it could be much bigger. I am curious about how to align myself or sell the ...

For the first few days it was fun, driving around in the big white truck with the red and blue lettering that spelled his company’s name and listed his 1- (800) number and Web site URL. He’d drop by ...

Recently, I was asked to review a Web site for a potential client. After evaluating the site, I asked the owner what he was trying to sell. The answer I got was completely different from what the Web ...