Amazon is aiming to introduce some Prime Video shows to new audiencesThe Rings of Power and Citadel could air on terrestrial ...

The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

Hollywood used to shrug off social media influencers. But in the last year, five big streaming services, including Netflix, ...

Squid Game, Cobra Kai and WWE helped Netflix capture the largest share of new paying subscribers globally (12%), ahead of ...

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a ...

Netflix's AI ad strategy aims to blend brands into the binge-watching experience. This followed YouTube's plan to use AI for ...

Netflix is working on a new type of advertisement system, which will use AI to allow brands to integrate their products ...

The new Netflix show on Deion Sanders adds to the Colorado coach's exposure recently on Amazon Prime, Tubi, ESPN, Fox, CBS, ...