Paramount Advertising said it is increasing its focus on small and medium-sized advertisers and setting up a self-service platform to make it easier for such businesses to buy ads from Paramount. In a ...

Paramount (NASDAQ:PARA) (PARAA) is likely to see continue ad headwinds, leading Bank of America to reiterate an Underperform rating on the stock. "We anticipate Paramount’s [fourth-quarter] results ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing linear TV disruption, ad sales chief John Halley stands firmly by his ...

Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

The pair will be tasked with overseeing the launch of Paramount Ad Manager, the company's self-service advertising platform (Courtesy of Paramount Advertising) Paramount Advertising has added ...

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...

President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...

Paramount Global West Coast headquarters in Hollywood, California.. Photo: Getty Images Smaller businesses whose tight marketing budgets limit their promotional activities to internet communication ...

There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...

The advertising environment doesn't seem to be improving for legacy media companies as ad buyers flee linear television in favor of streaming. "Yes, the ad market was challenging in 2023 and still isn ...

Paramount is defending its stake in the streaming wars – because skepticism is swirling. Warner Bros. Discovery reportedly halted talks this week to merge with Paramount over the latter’s shares ...