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Ads of the week, from Lynx’s scratch and sniff to O2’s talking fish
Styled like classic underwear ads — grayscale, chiseled abs, tight boxer briefs — the twist comes in the printing. The briefs ...
Marketing Dive1h
Celsius targets active lifestyles in brand’s largest campaign to date
Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...