While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.

One of Kobe Bryant’s most popular sneakers will soon receive a makeover in a shade of orange that’s so bright, it looks like ...

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

WNBA star Sabrina Ionescu drew a warm welcome in his return to Manila as part of her three-day visit in the hoops-crazy ...

The Los Angeles Lakers began life without LeBron James, who's expected to miss at least one to two weeks with a strained ...

You are competing with your brother instead of competing with the enemy. I am pretty sure Nike is not going to worry about us ...

Luka Doncic makes a late three-pointer, but the turnover-prone Lakers can't get a stop in the final seconds and suffer a ...

The brand will take over as the Premier League club’s kit ­supplier when US rival Nike’s five-year contract expires at the ...

NBA legend Michael Jordan faced a steep fine after every single basketball match he played for one specific reason.

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...