Amid the excitement on the track, another historic debut took place: the Air Max 1000 officially went on sale to the public ...

U.S. equities gained at midday on word of a U.S.-China trade agreement and indications from the White House that more deals ...

Nike's share price surged by 13.3% after announcing a strategic reduction of China-produced goods for the U.S. market, ...

When athlete Faith Kipyegon attempted to run a mile in less than four minutes on Thursday, she was kitted out in Nike — part ...

Nike is paying tribute to Colorado Buffaloes head coach Deion Sanders, and one of his former players couldn’t be more excited. Deion Sanders, 57, renewed his notable partnership with the athletic wear ...

This is Barkley’s first signature line with Nike, and it shows how much the brand believes in him. The cleats and apparel collection connect his image with fans and young athletes. It also shows how ...

Nike’s stock hit a six-year low as it braces for Q4 earnings, plagued by structural headwinds, shrinking margins, and falling ...

Olympic Games took over Paris last year, it was no surprise to see a large number of athletic brands activating around men's ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

After a 5 year lull, two of America's most influential brands have teamed up again to create a capsule collection that ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

More than 1,700 men have broken the 4-minute mile, but no woman has ever done so. The fastest any female runner has ever ...