Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.