MatchaFest Chicago is already calling our name. This spring, the world’s largest matcha festival is coming to the Windy City. On Saturday, May 16, SeatGeek Stadium in Bridgeview will transform into a ...

The story of Rocky’s Matcha begins not with a business plan, but with a shaman. It was the summer of 2020, and the Covid-19 pandemic had brought the world to a halt. At the time, Rocky Xu was working ...

As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite ...

Shizuoka Prefecture is one of Japan’s leading tea-producing regions. In early October, the Tea Museum, Shizuoka, in the city of Shimada, Shizuoka, was particularly busy. During fiscal 2024, from April ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

So many Americans start their day with a cup (or two) of coffee. Yet as popular as Java is in the U.S., other parts of the world tend to favor other sources of caffeine. Matcha, for example, which ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

The cocktail brings umami to happy hour. Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is ...