This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat’s adding some new tools to its Lens ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

To the untrained eye, Snap Inc—in a world of technology darlings—is synonymous with Facebook, Google and Twitter. The advertising and investment community perpetuates this association and creates ...

The company known as Snap has recently shared its augmented reality experience, a.k.a. the AR Lens, to Google Chrome for web browser users to enjoy on their online video calls. This is accessible on ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snap said it is adding ChatGPT to its augmented reality Lenses as AI ...

Like the Upside Down in “Stranger Things,” do you believe in alternate, parallel dimensions? Well, to promote season two of the Netflix sci-fi sensation, Snap is making such worlds a virtual reality.

As Snap’s creators begin to experiment with the company’s augmented reality Spectacles hardware, the company is delving deeper into juicing the capabilities of its Lens Studio to build augmented ...

A year ago, Snap launched its first desktop app, Lens Studio, to give artists and agencies the ability to create and run their own sponsored AR lenses. But companies still might not readily know what ...