Discover how LeBron James became a huge soccer fan, transforming from a basketball icon to a passionate supporter of football ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

The trio has also dominated the basketball narrative for the past 15 years-or 21 in the case of LeBron James ... with Nike, PepsiCo, Taco Bell, Beats and more. Durant's newest sponsor is energy ...

of making LeBron prove himself to us, rather than the other way around." James declined Adidas' pitch and signed a seven-year, $90 million deal with Nike. He would, of course, go on to become one ...

With three Olympic medals already to her name, the UCLA gymnast cannot stop earning accolades as she grows into a leader in women’s sports.

The highest paid athletes in 2024 earned a combined $1.42 billion from salaries and sponsorships, with each player benefiting ...

Spurs center Victor Wembanyama is a 2025 NBA All-Star reserve for the Western Conference, marking his first All-Star selection. Looking the future face of the NBA in the eye requires a step ladder, ...

Working with brands such as Nike, Herbalife, Altice and Binance ... with Lionel Messi ($135m) in fourth and LeBron James ($133.2m) fifth. Former heavyweight boxing champion Tyson Fury ($147m ...