Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

A quartet of major multi-level marketing ventures, described by some as “legal pyramid schemes,” have poured roughly $2.5 million into the political process since the 2024 electoral cycle through ...

Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic ...

Select an option below to continue reading this premium story. Already a Honolulu Star-Advertiser subscriber? Log in now to continue reading. Punahou scored all three of its goals across a 10-minute ...

Polymarket becomes an Official Partner of Major League Soccer and an Official Partner of Leagues Cup in the United States. The partnership reflects MLS and SUM’s commitment to innovation by bringing ...

Stacey Brown shares how the firm connects marketing, operations and asset strategy to drive occupancy and long-term performance. Performance marketing in multifamily has shifted from a narrow focus on ...

Herbalife Ltd. is rated Buy, with a deep valuation discount as it transitions from MLM to a digital personalized wellness platform. Key growth drivers include the Pro2col digital platform, the Link ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign. It comes from the work fewer people see and the companies that quietly ...

Charlotte City Council approved a multi-million dollar marketing contract for its public transportation system on Monday, days after the second light rail stabbing in four months. That decision has ...

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...

ST. LOUIS, MO – Underdog, the fastest-growing sports company in the U.S., and the St. Louis Blues today announced a multiyear marketing partnership, creating a customer-first experience for Blues fans ...