True to the so-called “middle child” of generations, wedged between attention-hogging boomers and their millennial offspring, Gen X wasn’t courted by the beauty industry until fairly recently. Creal, ...

The second annual Ulta Beauty World has arrived in Orlando, offering an immersive one-day experience featuring over 200 vendors across makeup, skincare, and fragrance.

Joey Kidney teams up with Kenzie Elizabeth to try makeup designed for boys, exploring style and creativity. Hungary's election sends a jolting message — to Democrats Phil Mickelson sends message to ...

Complete breakdown of my go-to makeup routine and favorite products Police identify suspect who killed eight kids, most believed to be his own, after multi-scene domestic rampage Hegseth’s feud with ...

One shopping editor detailed her top makeup products for a glowy spring look — and showed us how to use them. Shop hydrating and skin-boosting picks from Charlotte Tilbury, Tarte, Merit, Hourglass, ...