Welcome to the week’s Pulse for SEO: updates cover how you track AI visibility, how a ghost page can break your site name in search results, and what new crawl data reveals about Googlebot’s file size ...

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...

Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. is a ...

Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives. We can attribute Microsoft's gain and Google's loss to artificial intelligence (AI), ...

Barely a few weeks ago, Google introduced a new AI Search mode. The idea is to provide answers as a wall of text, just the way an AI chatbot answers your queries, instead of the usual Search Results ...

Recently, we saw Microsoft tricking searchers into thinking they were searching in Google and not on Bing. Now, Bing is hiding the Google search results and placing when you search Bing for the term ...

Have you ever searched for a product on Google, only to find an ad for that exact item as soon as you open YouTube? This happens because Google tracks nearly everything— from the searches you make to ...

Microsoft recently attempted to fool users into Bing by making its search look like that of Google. Following the backlash, the company backtracked its decision. Several days ago, users noticed some ...

Microsoft has a suite of software services that aim to steal a slice of the pie from their Google counterparts. However, sometimes the Redmond giant resorts to potentially dishonest tactics to get you ...

Microsoft's Bing search engine has always played second fiddle to Google, which owns the lion's share of search globally. In fact, one of the most common searches on Bing is "Google." It appears ...

If you can't beat 'em, spoof 'em. At least, that appears to be Microsoft's strategy for Bing, which now mimics the UI of Google.com when you search for "Google" on Bing.com. Of course, if you prefer ...

When users look up Google using Bing, the Microsoft-owned search engine displays a Google Doodle lookalike. The deceptive webpage could trick unsuspecting users into staying on Bing, as its layout ...