OpenAI (OPENAI) appears to be making progress with its push to show advertising inside its near-ubiquitous ChatGPT chatbot, ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

Great marketing is crucial to convincing audiences to see films in theaters, but here are 15 times movie marketing ploys went ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Not long ago, just about every major product brand had a cartoon mascot. While some of these mascots have been discontinued ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

"Duo has always had a flair for drama," a spokesperson said in an email to the Chronicle. "When he spotted an empty nest in ...

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with ...

British photographer Mark Meth-Cohn had spent four days trekking through the Virunga mountains in Rwanda in search of gorillas when his patience and determination finally paid off.

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods. There is a problem for people in marketing now. Our ...

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions" Sachin wrote ...