Google Search now uses Speculation Rules API to make search faster
Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the ...
Google whiffed on cloud, but what’s happening in search is the real area to keep an eye on
Search remains Google’s most important business. The impact of AI on the company’s cash cow remains an open question.
Google Reveals How It Prefetches Search Results For Faster Loading
Google explains how it uses the Speculation Rules API to prefetch search results, improving loading speeds on Chrome browsers ...
A reminder that there is a way out of Google’s AI Search.
I’m not talking about using something like Kagi, although that’s one way to do it. Last year, I directed Verge readers to a Tedium blog post explaining how to add “udm=14” to your browser’s default ...
After taking on OpenAI and ChatGPT, DeepSeek coming for Google Search?
DeepSeek, a Chinese AI startup, is making waves in the AI landscape by challenging OpenAI's dominance. Now, with major tech ...
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...
Should I Ask Google? SEO Is Changing Fast This Year — Here's What to Watch
SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust.