Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

As strong as Alphabet's recent numbers were, investors should be careful not to ignore the risks it still faces.

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

Scammers are promoting 'Winter Fuel Payments' that don't exist. Last month, we warned about fake texts promoting a range of ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

The Department of Justice is accusing the tech giant of maintaining an illegal monopoly in its search and advertising sectors ...

So, Google, we have a problem. If your system doesn’t know why data isn’t accurate, how can businesses succeed? Has this big ...

In 2023, Amazon extended its Cyber Five sales event to eleven days and kicked off promotional efforts well in advance of ...

Google will be sunsetting Universal Analytics in July 2023, and moving everything to GA4. This means website owners need to ...