The partnership will see Newcastle United fans have access to the beautiful taste of Guinness and Guinness 0.0 at St. James' Park, throughout the concourses and in hospitality areas. Ahead of the ...

Loomes has been with Diageo for 12 years. His previous roles include head of marketing on spirits and lagers in Ireland where he played an integral role in the revitalisation of the lager category ...

Newcastle United have unveiled a major new global partnership with Guinness, bringing together two instantly recognisable names with passionate followings across the world. The deal will see the world ...

Developed by Saatchi and Saatchi, the creative concept tracks back to the founder Arthur Guinness. The commercial starts off with a group of people cheering for Arthur in a traditional Irish pub, and ...

Diageo has appointed its marketing and innovation director for Ireland, Oliver Loomes, as its new global brand director for Guinness. Stay ahead with unbiased news, expert commentary, and in-depth ...