Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or ...

costs down Share Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer ...

Facebook and measurement company Nielsen are partnering to help advertisers measure the effectiveness of ads that appear on the social networking site. Facebook Chief Operating Officer Sheryl ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...

Advertising on social media can be an extremely effective way to get your business in front of potential customers. Despite the recent popularity of TikTok, you might be surprised to discover that ...

The significant improvement in ad effectiveness and brand performance ... All participants saw TV, YouTube and Facebook, with the order of Facebook and YouTube rotating. Test ads rotated across ...

Feed your ad a handful of images/videos, text, headlines, and descriptive text and Facebook will mix and match them, scientifically discovering which are the most effective at obtaining the result ...

The micro-targeted campaigns exploiting Facebook's profiling tools were highly effective both in persuading undecided voters to support Mr Trump, and in persuading Republican supporters to turn ...

Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Starting this week Facebook will be grading ...

Following a week of getting beaten up in the stock market, Facebook is touting comScore's massive report that was just released which aims to show that Facebook ads really do work and drive ...

Amid the debate on the value of advertising on Facebook, a new study from ComScore finds that ads do affect the buying behavior of the site's members. Lance Whitney is a freelance technology ...