Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.

Seeing a need to connect CC students with local businesses, Kyle Kihlberg ’29 and Nick Brashear ’29 created PeakAssist —a ...

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the ...

Direct member base retention -- 70% of direct members have been with Gaia for over one year, and 40% for over three years, ...

Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

With spending on advertising topping $1 trillion a year worldwide, the United Nations on Wednesday highlighted the untapped power of major brands to shape the future of Artificial Intelligence, ...

A Portland direct mail company this week said it will eliminate 106 jobs because it’s expanding elsewhere. In a notice to state workforce officials, Direct Marketing Solutions said it will close its ...

JACKSONVILLE, Fla. – The Jacksonville Transportation Authority board has approved a proposed advertising contract that could dramatically increase the agency’s revenue. The proposal calls for a ...

It’s a familiar experience for many Americans: You’re watching your favorite show and suddenly you’re ambushed by an ad for a drug whose name sounds like a Wi ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...