Durant reminds us that when you're willing to laugh at yourself — and you're famous — being ashy has its benefits. Jason Jones, The Athletic Kevin Durant has turned X jokes into a sponsorship with ...

Kevin Durant has spent more than a decade dominating NBA defenses, but one unexpected topic has followed him online almost as long. For years, jokes about Durant’s dry legs and ankles have circulated ...

CeraVe is trying to expand the skin care discussion beyond the face with a global campaign starring Durant. The social-first effort keys into a cultural insight — viral posts mocking Durant for his ...

CeraVe is ushering the next era of its “Moisturize Like a Derm” campaign with the help of NBA star Kevin Durant. The brand is partnering with the athlete, who will serve as the “Face of Legs,” to ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe is trying to expand the skin care discussion ...

Houston Rockets forward Kevin Durant is campaigning to get a Super Bowl LXI ad with Cerave. Boardroom, the company co-founded by Durant and business partner Rich Kleiman, provided more context behind ...

CeraVe products are in regular rotation at the Strategist. The dermatologist-developed and -recommended brand is a near-perfect combo of efficacy and affordability, using key ingredients like ...

Kevin Durant signed a CeraVe deal after years of internet jokes about his dry skin and recent admissions about skipping daily showers. Kevin Durant just proved that sometimes the best business move is ...

After being teased for years about his dry skin, NBA superstar and current Houston Rockets forward Kevin Durant has teased a collaboration with the skincare company CeraVe. Durant, 37, alluded to the ...

Kevin Durant’s legendary ashy skin has landed him a deal with CeraVe. On Tuesday, the Houston Rockets star took to X to share a clip of himself reading tweets about his aversion to using lotion and ...

Dermatologist-backed hotline from the #1 dermatologist-recommended skincare brand in the US1 offers expert advice, live support, and free moisturizer to help prevent unexpected dry skin moments NEW ...

The Food and Drug Administration announced a proposal Thursday to make another sunscreen ingredient available to U.S. manufacturers. The ingredient — a UV light filter called bemotrizinol — has long ...