Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...
If not provided with a balance of expert opinions, Canadians will be more easily led to believe that the sky is falling You can save this article by registering for free here. Or sign-in if you have ...
Advertisers are savvy and can smell empty promises from across the room, so rather than pursuing the CTV label, media partners should lean into their core strengths, writes IAB’s Jamie Finstein, who ...
The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...
While CTV Your Morning Ottawa has a new name, it will continue the tradition of keeping viewers up to date with the information they depend on each day. “CTV’s Your Morning Ottawa is all about ...
Canadian journalist and longtime CTV News anchor Beverly Thomson has died. Thomson, who is best known for her high-profile interviews with politicians and celebrities, died on Sunday morning ...
The Trade Desk’s TTD Connected TV or CTV business continues to gain momentum. Total revenues for the second quarter of 2025 grew 19% year over year to $694 million, outpacing the broader digital ad ...
Data strategy, not just media strategy, will define the future of CTV advertising, writes Adam Paul, executive director, media and sports alliances at LiveRamp. For years, marketers have relied on ...
Connected TV continues to see rapid growth projections -- seemingly versus other popular digital media platforms, according to eMarketer. This year CTV will see a 7.7% rise in media time spent per day ...
AIN AL-KHARAB, EGYPT—Egyptian authorities announced that excavations in the Western Desert uncovered the remnants of an early Coptic city, according to a report by Egyptian Streets. The discovery at ...