Short-form video led to a collapse of tween culture, as kids and adults began consuming the same content online. Will the social media ban turn the tide?

Where are the “Sephora tweens” now? More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

Every Wednesday, at exactly 2:15 P.M., the electronic bell at San Francisco’s A. P. Giannini Middle School sounds with a dull, droning buzz, and hundreds of students stream from the building. They ...

Today's teens and tweens are experiencing puberty earlier than ever before and in different ways. Cara Natterson and Vanessa Kroll Bennett authors of "This Is So Awkward: Modern Puberty Explained," ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Finding the perfect stocking stuffer for a teen or tween is no ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

According to Chloe and Halle Bailey, “The kids are all right,” and 13-year-old Coco Granderson’s Yes Day beauty brand proves it. Teens regularly deal with stress, environmental aggressors, and ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Not too long ago, networks like Disney Channel and Nickelodeon ruled ...